The Adidas Brazuka is the official matchball of the biggest sporting event on the planet; The FIFA World Cup 2014, which is to be held in Brazo. It is made from premium materials and rigorously tested to receive the highest FIFA ratings for feel, durability and flight. Seamless surface for a more predictable trajectory, better touch and lower water uptake and has the highest FIFA rating.

According to FIFA, "the informal term "brazuca" is used by Brazilians to describe national pride in the Brazilian way of life", and "mirroring their approach to football, it symbolises emotion, pride and goodwill to all".[1] The term is also used as slang for "Brazilian" and became well-known abroad due to the Brazilian diaspora, and can be a pejorative name used to mean "third class" citizen from Brazil.