A professional who plans, administers, and directs intercollegiate athletic activities in college or university. Responsibilities include:

• Interprets and participates in formulating extramural athletic policies.
• Employs and discharges coaching staff and other department employees on own initiative or at direction of board in charge of athletics.
• Directs preparation and dissemination of publicity to promote athletic events.
• Plans and coordinates activities of coaching staff.
• Prepares budget and authorizes department expenditures.
• Plans and schedules sports events, and oversees ticket sales activities.
• Certifies reports of income produced from ticket sales.
• May direct programs for students of physical education.