A professional who directs operation of dude ranch. Responsibilities include:

• Formulates policy on advertising, publicity, guest rates, and credit.
• Plans recreational and entertainment activities, such as camping, fishing, hunting, horseback riding, and dancing.
• Directs activities of dude wranglers.
• Directs preparation and maintenance of financial records.
• Directs other activities, such as breeding, raising, and showing horses, mules, and livestock.