A professional who promotes new fashions and coordinates promotional activities, such as fashion shows, to induce consumer acceptance. Responsibilities include:

• Studies fashion and trade journals, travels to garment centers, attends fashion shows, and visits manufacturers and merchandise markets to obtain information on fashion trends.
• Consults with buying personnel to gain advice regarding type of fashions store will purchase and feature for season.
• Advises publicity and display departments of merchandise to be publicized.
• Selects garments and accessories to be shown at fashion shows.
• Provides information on current fashions, style trends, and use of accessories.
• May contract with models, musicians, caterers, and other personnel to manage staging of shows.
• May conduct teenage fashion shows and direct activities of store-sponsored club for teenage girls.