A professional who directs and coordinates activities of establishment engaged in sale of professional equipment and supplies, and providing customer services, to organizations in such fields as medicine and medical services, engineering, and education. Responsibilities include:

• Plans and directs sales and service programs to promote new markets, improve competitive position in area, and provide fast and efficient customer service.
• Confers with potential customer to ascertain equipment, supplies, and service needs.
• Advises customer on types of equipment to purchase, considering such factors as costs, space availability, and intended use.
• Directs and coordinates activities of personnel engaged in sales and service accounting and record keeping, and receiving and shipping operations.
• Reviews articles in trade publications to keep abreast of technological developments in types of professional equipment merchandised.
• Resolves customer complaints regarding equipment, supplies, and services.
• Workers are usually classified according to type of firm managed or type of equipment and supplies sold such as dental, hospital, school, medical, or laboratory supply house.