Morocco has been a leading wine producer for several years and its bold red and white grapes have become popular among the French, Americans and within Modern Moroccan households. When the French colonized Morocco, like the Romans centuries before them, they realized Morocco's possibility of being a wine country. The French developed Meknès, a Moroccan imperial city, into a wine region. Today 30,000 acres of land in Morocco contribute to wine production and Morocco sells over 40 million bottles within Morocco and abroad. Moroccan wine is in a state of revival and wine producers are taking advantage of the country's sunny, mild temperate climate, and high altitudes.

As with wine, Moroccan beer production began in the 20th century with the arrival of the French. The main breweries are located in Fes, Tangier and Casablanca. Marrakech is home one of the largest beer bottlers.