A professional who directs activities of advertising agency. Responsibilities include:

• Formulates plans to extend business with established accounts, to solicit new accounts, and to establish new advertising policies and procedures.
• Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.
• Inspects layouts and advertising copy, and edits radio and television scripts for adherence to specifications.
• Conducts meetings with agency personnel to outline and initiate new advertising policies or procedures.
• May confer with clients to provide marketing or technical advice.