A professional who promotes and coordinates sale and distribution of newspapers in areas served by franchised wholesale distributors. Respnsibilities include:

• Surveys urban and suburban areas to determine newspaper sales potential, using statistical tables, and recommends new outlets and locations for newsstands, street-sale racks, and carrier routes.
• Schedules delivery and distribution of newspapers and regulates size of orders to maintain maximum sales with minimum return of unsold papers.
• Evaluates dealer sales and assists dealers through sales promotion and training programs.
• Inspects routes to ensure prompt and regular delivery of newspapers to distributors, dealers, carriers, and vending machines.
• Distributes and explains circulation instructions and changes to distributors and dealers, and investigates and adjusts dealer complaints.
• Examines and investigates applications for sale or transfer of franchises.
• Investigates delinquent accounts and makes collections.
• Instructs drivers, dealers, and carriers in sales techniques to improve sales.
• Lays out home delivery routes and organizes carrier crews.
• Analyzes sales statistics to assist management in circulation planning.
• Reports on sales and activities of competitors.
• Writes promotional bulletins to notify dealers and carriers of special sales promotions and offers.
• Arranges for sale of newspapers at special events and sale of special issues and editions in case of important news breaks.