A professional who coordinates activities of workers engaged in selling alcoholic beverages for consumption on premises. Responsibilities include:

• Estimates and orders foodstuffs, liquors, wines, or other beverages, and supplies.
• Interviews, hires, trains, and discharges workers.
• Adjusts customer's complaints concerning service, food, and beverages.
• Inspects establishment and observes workers and patrons to ensure compliance with occupational, health, and safety standards and local liquor regulations.
• May plan and arrange promotional programs and advertisement.
• May hire entertainers.
• May be designated according to kind of establishment managed as Manager, Beer Parlor; Manager, Cocktail Lounge; Manager, Night Club; Manager, Tavern.