A professional who develops basic presentation approaches and directs layout design and copy writing for promotional material, such as books, magazines, newspapers, television, posters, and packaging. Responsibilities include:

• Reviews materials and information presented by client and discusses various production factors to determine most desirable presentation concept.
• Confers with heads of art, copy writing, and production departments to discuss client requirements and scheduling, outline basic presentation concepts, and coordinate creative activities.
• Reviews and approves art and copy materials developed by staff and presents final layouts to client for approval.