A professional who sells graphic art, such as layout, illustration, and photography, to advertising agencies and industrial organizations for use in advertising and illustration. Respnsibilities include:

• Plans and sketches layouts to meet customer needs.
• Advises customer in methods of composing layouts, utilizing knowledge of photographic and illustrative art and printing terminology.
• Informs customer of types of artwork available by providing samples.
• Computes job costs.
• Delivers advertising or illustration proofs to customer for approval.
• May write copy as part of layout.