A professional who plans and produces audio, visual, and audiovisual material for communication and learning. Responsibilities include:

• Develops production ideas based on assignment or generates own ideas based on objectives and personal interest.
• Conducts research or utilizes knowledge and training to determine format, approach, content, level, and medium which will be most effective, meet objectives, and remain within budget.
• Plans and develops, or directs assistants to develop, preproduction ideas into outlines, scripts, continuity, story boards, and graphics.
• Executes, or directs assistants to execute, rough and finished graphics and graphic designs.
• Locates and secures settings, properties, effects, and other production necessities.
• Directs and coordinates activities of assistants and other personnel during production.
• May review, evaluate, and direct modifications to material produced independently by other personnel.
• May set up, adjust, and operate equipment, such as cameras, sound mixers, and recorders during production.
• May perform narration or present announcements.
• May construct and place in position properties, sets, lighting equipment, and other equipment.
• May develop manuals, texts, workbooks, or related materials for use in conjunction with production materials.
• May conduct training sessions on selection, use, and design of audiovisual materials, and operation of presentation equipment.
• May perform duties listed under director, instructional material .