A professional who directs activities of alcoholic beverage control authority in counties or other governmental units of states operating retail liquor stores. Responsibilities include:

• Coordinates, through subordinates, purchasing, sale, inventory control, display, tabulating of receipts, and warehousing of beverages in stores according to public demand and established policy of control authority.
• Visits stores to inspect facilities and procedures and evaluate condition of stock.
• Authorizes transfer of beverages among stores to maintain fresh, balanced stock.
• Recommends expansion, remodeling, or relocation of stores according to accepted merchandising principles and policy of authority.
• Reviews sales and inventory reports to develop more efficient procedures and to supply data on beverage consumption to legislative officials or other interested parties.
• May plan window displays or other merchandising techniques to stimulate sales.
• May direct activities of state self-service stores and be designated Supervisor, Self-Service Store.