Home > Term: return on objectives (ROO)
return on objectives (ROO)
Measurement of benefit an exhibiting company receives for participation at an exhibition by company pre-set objectives to show success.
- ส่วนหนึ่งของคำพูด: noun
- อุตสาหกรรม/ขอบเขต: Convention
- Category: Conferences
- Company: CIC
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